Store planning
Back-of-House vs Sales-Floor Fixtures
The delivery is not a campaign. Give receiving a locked rolling rack. Keep the floor for hangrail, one story, and a wrap that packs.
Back-of-house vs sales-floor fixtures: rolling racks stay in receiving. The floor is merchandising. Independent retailers in Thailand leave unlocked casters, cardboard, and the week’s delivery on the sales floor because the stockroom is a cupboard. The shops that convert give receiving a rail that does not have to look like a story, and keep the floor for hangrail, one campaign, and a wrap that packs.
Rolling racks are the receiving tool. Dump bins are not a boutique story. Layout still wants decompression empty.
What belongs where
Sales floor. Size run on the wall or a specified rail. One floor story. Wrap. Fitting rooms if apparel. Tickets. Opening priority.
Back of house / receiving. Rolling racks with locks, a table that may wobble, boxes, hangers that are not the sales family — hanger types. A peg wall of spare hooks. Not a mannequin.
If you have no back room, you still need a *zone*: behind the wrap, a curtained bay, a labelled rail that customers are not asked to shop. Calling the whole shop “flexible” is how the delivery lives in the aisle.
Mall units often have almost no back — mall vs street. Then the wrap must pack *and* hide a short rail. Specify that. Do not invent a stockroom the lease did not give you — how to measure.
Pop-ups are almost all “floor.” The kit still needs a packed length that can leave. Permanent shops should not keep living on that kit.
When the floor is actually receiving
Unlocked casters in the walk. A rounder of the entire delivery — rounder vs four-way. Cardboard as a plinth. Spare hangers on the feature table.
That is not a campaign. Move it behind a line you drew on the plan.
Common mistakes
- No receiving zone in the brief.
- Sales hangers in the box pile.
- Rolling rack as the centre story.
- Landlord forbids a back and you still ordered a warehouse of floor racks.
What belongs on the quotation
- Sales-floor list and back-of-house list, separated.
- Rolling rack count, locks, packed size vs lift.
- Whether the wrap hides a short rail.
- Hanger split: floor vs receiving.
- Language of the document, Thai or English.
Send shop type, whether you have a back room, and lift constraints. That is enough to specify two lists instead of one messy floor.
Receiving in back, merchandising on the floor
If you are fitting a shop in Thailand, draw a receiving line even if it is only a metre. Send the shop type, the size, and the opening month through the fixture plan form. We will return one fixture schedule and one written quotation — Thai or English — with sales and back of house as separate blocks.
Common questions
- What if the mall unit has no stockroom?
- Specify a hidden rail behind the wrap or a curtained bay. Do not leave the delivery in the aisle.
- Can a rolling rack be the centre feature?
- Only as a pop-up kit. In a permanent shop it reads as receiving on the floor.
- Should sales hangers live in the box pile?
- No. Split hanger families: floor vs receiving. Put both counts on the quotation.
- Do I need a back-of-house table?
- If you unpack there, yes — it may wobble. The sales table is a different object.
Want a fixture list that fits your shop?
Tell us the shop type, size and opening date. We build one fixture plan and one written quotation, in Thai or English.
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