Beauty Tester Counter Planning

Beauty tester counter planning is a hygiene surface, a staff stance, and light you can actually work under — testers are not wrap impulse. Independent cosmetics shops in Thailand stack every bottle on the wrap because the last metre “should sell.” The shops that still test and still pack keep testers on their own counter: wipe-down, a place to stand, a campaign riser, and a till that is somewhere else.

Cosmetics fixture checklist is the shop. This page is the tester bay. Acrylic risers sit on it; they are not the counter. Impulse at the wrap is a different tray at pay.

What the tester counter is for

Customers try. Staff demonstrate. Someone wipes. If any of those three fail, the bay is a display, not a tester.

Flat hygiene surface — not a city of risers. One step for the hero SKU. Testers on the flat. Materials: wipe-down, not an open MDF edge in a splash zone.

Staff stance — width so an employee can stand beside the customer without blocking the walk. A 400 mm ribbon against the wall is a shelf, not a counter.

Light as a line item if the bay is not under the shop’s only good lamp. We do not publish lux claims. Wattage and whether install is included belong on the quotation. Signage / lightboxes if the bay is also a communicator — do not make it a third brand wall.

Sink or not is a site fact, not a blog promise. If you have water, say so in the brief. If you do not, plan sealed testers and a wipe kit. We do not invent plumbing.

Do not lock testers in a showcase unless the assortment is jewellery-adjacent and you accept that nobody will try. A key is a service pause.

Where it sits

Not in the first two metres — layout. Not on the packing wrap — cash wrap. Beside a wall of sitting product is fine. In the queue is not.

Mall units may restrict water and electrical in the bay — mall vs street, landlord restrictions. Get it in writing before you order a wet counter the atrium will reject.

Common mistakes

• Testers on the cash wrap.
• Every SKU on a riser. Nothing is the hero; nothing wipes.
• No width for staff.
• Open wood in a splash zone.
• Copying a department-store island in 40 sqm.

What belongs on the quotation

1. Counter length, depth, height, wipe-down finish.
2. Riser set as a separate line — count and height.
3. Light if not landlord-supplied.
4. Whether water exists on site.
5. Language of the document, Thai or English.

Send shop type, a photo of the planned wall, and whether you actually test. That is enough to specify a tester bay instead of a second wrap.

Testers get their own surface

If you are fitting a beauty shop in Thailand, keep try-on off the packing top. Send the shop type, the size, and the opening month through the fixture plan form. We will return one fixture schedule and one written quotation — Thai or English — covering the tester counter, the wrap, and the walk.