Showcases
Optical Shop Display Fixtures for Independent Retailers
A curtain of arms is not merchandising. One facing, a tray or case, a mirror. We do not invent lock grades.
Optical shop display fixtures for independent retailers are one facing height, the rest in a tray or case — not a curtain of empty arms in the walk. Independent opticians in Thailand hang every frame on a long hook because the wall fills. The shops that convert keep a sample at eye height and the rest in a tray staff can open.
We do not publish security ratings, lock grades, or glass specifications. If frames need a key, name a showcase or glass case on the quotation. A hook is not a rating.
Sunglasses is the sibling facing. Jewelry busts and trays is one silhouette, rest in a case. Mirror at try-on. Lighting is electrical points — fixture lighting — no lux claims.
What the fixture is for
A frame wants a face, a colour, and a try-on with staff. It does not want twelve empty arms in the aisle — aisle width.
Open facing. One height, short arms, remaining walk specified — slatwall accessories. Pegboard is counted smalls, not an eyewear curtain.
Tray or case for colourways. Staff access is a line. We do not invent millimetres of glass.
Not the window as inventory. One pair in the glass is an ad — window. Layout: not in the first two metres as a forest.
Mall rules may own corridor stands — landlord. Cash wrap: packing still works. Frames are not the impulse mountain — impulse.
Do not use garment hangrail as an optical wall.
When open facing vs case
| Job | Open facing | Tray / case |
|---|---|---|
| Weekly edit / hero | Strong | Slow |
| Colourways | Weak — walk dies | Strong |
| Try-on | Mirror beside facing | Staff opens |
| Shared wrap | Never a forest | One tray if leftover width |
Common mistakes
- Every SKU on a long hook.
- No mirror at try-on.
- Case specified as a security rating.
- Frames in the window as the size run.
What belongs on the quotation
- Open facing count — usually one height.
- Tray or case for the rest — access named, no invented ratings.
- Mirror as a service line.
- Remaining walk after the arms.
- Language of the document, Thai or English.
Send shop type and whether frames sit open or behind glass. That is enough to specify a facing instead of a hook forest.
One height, the rest in a tray
If you are fitting an optical shop in Thailand, start with one facing and a tray or case. Send the shop type, the size, and the opening month through the fixture plan form. We will return one fixture schedule and one written quotation — Thai or English — covering the facing, the case, and the walk.
Common questions
- Should every frame hang on an open hook?
- No. One facing height. Colourways in a tray or case.
- Do you specify a security rating for the case?
- No. We name a case or tray and staff access. We do not publish ratings or glass specs.
- Is a mirror required?
- Yes as a service fixture at try-on height.
- Can frames live on the cash wrap?
- One tray if leftover width packs. Not a second optical wall on the packing surface.
Want a fixture list that fits your shop?
Tell us the shop type, size and opening date. We build one fixture plan and one written quotation, in Thai or English.
Get my fixture plan