Store planning
Seasonal Window vs Floor Campaign Fixtures
Reset the glass as an ad. One campaign on the floor. Do not rebuild the wall for a colour story.
Seasonal window vs floor campaign fixtures is one story in the glass, one floor story — not two forests. Independent retailers in Thailand refill the window and add a four-way because the lookbook showed both. The shops that still walk reset the glass as an ad and keep one campaign on the floor after decompression.
Window display is the glass. Seasonal reset is move accessories, not rebuild. Dump bins vs tables is clearance versus a story. Island vs perimeter: one island. Endcaps are the short face, not a second campaign.
What each is for
Window. One story, a riser, a form — not the size run in the glass. Heat and leftover stock if you dump the section — layout still owns the first two metres inside.
Floor campaign. One table, two-way, or end cap after decompression — nested tables, two-way vs four-way. Remaining walk — aisle width. Locks if it rolls.
Neither as the warehouse. Size run stays on the wall — hangrail. Opening priority: wrap and walk before campaign.
Mall may own the glass and the opening — landlord, outdoor / common area. We do not invent approval for a rack in the corridor.
Mannequins: one in the glass or one on the floor, not a crowd plus a table plus a four-way.
Tickets still on campaign SKUs — price tickets.
When window vs floor
| Job | Window | Floor campaign |
|---|---|---|
| Ad from the street | Strong | Weak |
| Touch / fold | Weak | Strong — one story |
| Size run | Never | Never as the island |
| 30 sqm | One story | Often skip the island |
Common mistakes
- Window dump plus a four-way plus a table.
- Campaign in the door.
- Unpriced campaign.
- Rebuilding slatwall for a colour story.
What belongs on the quotation
- Window story: one.
- Floor campaign: zero or one.
- Remaining walk after the floor story.
- What stays on the wall (the run).
- Language of the document, Thai or English.
Send shop type and whether the window is yours. That is enough to specify one ad and one floor story instead of two forests.
One in the glass, one on the floor
If you are resetting a season in Thailand, do not add a second forest. Send the shop type, the size, and the timing through the fixture plan form. We will return one fixture schedule and one written quotation — Thai or English — covering the window, the campaign, and the walk.
Common questions
- Window dump plus a four-way plus a table?
- No. That is two forests. One window story, one floor story.
- Can the size run live in the window?
- No. The window is an ad. Sizes on hangrail.
- Should I replace slatwall for the season?
- No. Reset accessories and the floor story. Replace the sheet if the edge failed.
- Do campaign SKUs need tickets?
- Yes. Unpriced facing is not merchandising.
Want a fixture list that fits your shop?
Tell us the shop type, size and opening date. We build one fixture plan and one written quotation, in Thai or English.
Get my fixture plan