Showcases
Watch Tray vs Window Story in a Small Shop
A cushion curtain in the window is unfinished spec. Name one tray height. Keep the run in the case.
Watch tray versus window story in a small shop is one sample height — the glass is an ad, not the run. Independent retailers in Thailand fill the window with every cushion because empty glass looks expensive. The shops that still serve put one tray at a named service height, keep the run in a case, and leave air in the glass. We do not invent lock ratings, insurance language, or a theft-proof claim.
Watch display is the kit. Jewellery tray vs case is the sibling. Window display is the glass. Endcap vs window is the short face inside. This page is tray versus window.
What each job is for
Tray at service height. One sample the staff can present — not twenty cushions as décor. Remaining width must still pack if the tray shares the wrap — cash wrap, impulse vs queue. Counter height still applies.
Window story. One watch in the glass is an ad. Heat and leftover stock if you dump the section. Two-metre decompression: inside still starts empty. A case in the door is still in the door — layout.
Case for the run. Sitting SKUs the staff open. If a key is required, it is a quotation line — jewelry showcases, glass cases. We do not invent a security rating. Lighting: points on the drawing, no lux claims.
Sunglasses is one facing, rest in a case — same discipline, still no rating. Aisle width: remaining walk after tray depth and case depth. Landlord may own the front case.
How to measure: named leftover millimetres at the pad and the glass. Shop photo brief: shoot the tray, the case, and the window separately. Security mirrors vs layout: sightlines are a layout job, not a rating.
When tray vs window
| Job | Service tray | Window story |
|---|---|---|
| One sample to handle | Strong — named height | Weak as inventory |
| Ad from the pavement | Weak | Strong — one object, air |
| Size run / many SKUs | Never as a cushion forest | Never in the glass |
| Invented lock rating | Never | Never |
| Packing wrap as the pad | Never | — |
Common mistakes
- Cushion curtain in the window.
- Open run on the till.
- Lock slogan instead of a quotation line.
- Tray city in the first two metres.
What belongs on the quotation
- Tray vs window vs case — named split, one sample height.
- Remaining millimetres at the pad — finished, not a cushion forest.
- Remaining walk after tray and case depth.
- Lock or access as a line item if required — not a rating claim.
- Language of the document, Thai or English.
Send photos of the pad, the case, and the glass. That is enough to specify one sample height instead of a leftover cushion forest in the window.
Sample on the tray, ad in the glass
If you are fitting watches in a small shop in Thailand, do not dump the run in the window. Send the shop type, the size, and the opening month through the fixture plan form. We will return one fixture schedule and one written quotation — Thai or English — covering the tray, the glass, and the walk.
Common questions
- Dump the watch run in the window?
- Usually no. One object in the glass is an ad. The run sits in the case. The tray is one sample height.
- Do you publish a lock or security rating?
- No. If a lock is required, it is a quotation line. We do not invent a rating, a warranty, or insurance language.
- Open run on the cash wrap?
- No. Packing leftover stays packing. A service tray is beside the wrap, not on it.
- Tray city in the first two metres?
- No. Decompression stays empty. One sample after leftover walk exists.
Want a fixture list that fits your shop?
Tell us the shop type, size and opening date. We build one fixture plan and one written quotation, in Thai or English.
Get my fixture plan