Store planning
Shop Photo Brief vs Site Measure for a Fixture Quote
A lookbook is not a millimetre schedule. Shoot leftover edges. Put walk on the quote.
Shop photo brief versus site measure for a fixture quote is photos first, millimetres on the quote — corners and leftover strips named. Independent retailers in Thailand send a lookbook and expect a millimetre schedule. The shops that still get a usable quotation send photos of leftover edges, then a measure of remaining walk.
How to photograph is the shot list. How to measure is corners before sheets. How to brief a quotation is the document. Landlord may own the demising wall — bring the handbook. This page is photo versus tape.
What each is for
Photos first. Leftover millimetres at eye line, the wrap location, the door, every column — corner and column, slatwall corner trim. Cash-wrap power: existing outlets, not invented amps.
Measure on the quote. Remaining walk, hangrail millimetres, shelf depth — named. We do not publish a universal millimetre brand. Aisle width, hangrail height, slatwall shelf depth.
Not a lookbook as the spec. Seasonal window vs floor: one story, not a forest copied from a hall. Layout: decompression empty even if the photo is crowded.
Delivery still has to enter. Delivery access: shoot the door. We do not invent lead times.
Opening priority: wrap and walk before campaign furniture. Back of house: receiving off the floor. Installation sequence: wall after leftover millimetres are named.
Foreign owner: language of the document, Thai or English, belongs on the brief.
When photo vs tape
| Job | Photo brief | Site millimetres |
|---|---|---|
| Leftover edge at eye line | Strong | Confirm on the quote |
| Remaining walk | Weak as a guess | Named millimetres |
| Lookbook forest | Never as spec | Never as spec |
| Door / column | Shoot it | Measure it |
Common mistakes
- Lookbook only, no leftover-edge photos.
- Invented millimetres copied from a hall.
- No door shot for delivery.
- Wrap location missing.
What belongs on the quotation
- Photo set named (edges, wrap, door, columns).
- Millimetres of remaining walk, rail, and depth — on the quote.
- Landlord constraint — named, not invented.
- Language of the document, Thai or English.
- What we will not invent (lead times, kilograms, lux).
Send shop type, photos, and opening month. That is enough to specify leftover millimetres instead of a lookbook forest.
Photos of leftover edges, millimetres on the quote
If you are briefing a fixture quotation in Thailand, shoot the leftover strips first. Send the shop type, the size, and the opening month through the fixture plan form. We will return one fixture schedule and one written quotation — Thai or English — covering the edges, the walk, and the wrap.
Common questions
- Is a lookbook enough for a quotation?
- No. Photos of leftover edges, wrap, door, and columns. Millimetres on the quote.
- Can millimetres be copied from a department-store hall?
- No. We do not publish a universal millimetre brand. Remaining walk belongs on this unit’s quotation.
- Do you invent delivery lead times from photos?
- No. Shoot the door. Access belongs on the quotation. We do not invent lead times.
- Thai or English on the brief?
- Name the language of the document. We return one schedule and one quotation in that language.
Want a fixture list that fits your shop?
Tell us the shop type, size and opening date. We build one fixture plan and one written quotation, in Thai or English.
Get my fixture plan