Store planning
The First Two Metres: Decompression vs Campaign
A four-way in the door is leftover spec. Empty first. One campaign after. Wrap last in the walk.
The first two metres: decompression versus campaign — empty first, then the wall. Independent retailers in Thailand dump a four-way in the door because a lookbook showed a hall. The shops that still walk keep decompression empty and one campaign after leftover walk exists.
Layout owns the first two metres. Aisle width is remaining walk. Queue vs browse: the till is last, not in the door. Seasonal window vs floor: one floor story after decompression. This page is empty versus campaign in those metres.
What those metres are for
Decompression. Empty. Not a gondola, not a rolling forest, not a mirror wall — gondola, rolling vs perimeter, mirror vs room. Window is the glass; inside still starts empty.
Campaign after. One table, two-way, or endcap — nested tables, dump bins vs tables, endcap vs window. Locks if it rolls. A second story is a second forest.
Size run on the wall. Not in the door — hangrail, how much shelving. Back of house: cartons off the floor.
Wrap last. Cash wrap, opening priority. An outlet in the door does not justify the till — cash-wrap power.
Mannequin vs form: one after decompression, not a crowd in the first two metres. Tickets on campaign SKUs — price tickets. Landlord may own the opening.
When empty vs campaign
| Job | First two metres | After decompression |
|---|---|---|
| Empty / browse start | Strong | — |
| Campaign table | Never | One story |
| Size run | Never | On the wall |
| Till | Never | Last in the walk |
Common mistakes
- Four-way in the door.
- Cartons in decompression.
- Till because the outlet is there.
- Two campaigns plus a window dump.
What belongs on the quotation
- First two metres — empty, named.
- One campaign after decompression or skip.
- Remaining walk after the campaign.
- Wrap last in the walk.
- Language of the document, Thai or English.
Send shop type and door width. That is enough to specify empty metres instead of a forest in the door.
Empty first, one campaign after, wrap last
If you are fitting the door in Thailand, keep the first two metres empty. Send the shop type, the size, and the opening month through the fixture plan form. We will return one fixture schedule and one written quotation — Thai or English — covering decompression, the campaign, and the walk.
Common questions
- Four-way in the first two metres?
- No. Decompression stays empty. One campaign after leftover walk is named.
- Till in the door because of the outlet?
- No. Wrap last in the walk. Move the point if the door is wrong.
- Size run in decompression?
- No. Sizes on the wall. Cartons in back.
- Two campaigns plus a window dump?
- No. One story in the glass. One floor story after decompression.
Want a fixture list that fits your shop?
Tell us the shop type, size and opening date. We build one fixture plan and one written quotation, in Thai or English.
Get my fixture plan