Store planning
Endcap vs Window Story in a Small Shop
Window dump plus an endcap hook forest is leftover spec. One ad in the glass. One short face. Leave the aisle.
Endcap versus window story in a small shop is one story in the glass, one short face — not two forests. Independent retailers in Thailand print the window and hang a hook forest on the end because a lookbook showed both. The shops that still walk reset the glass as an ad and keep one named leftover on the short face.
Window display is the glass. Endcap displays is the short face. Slatwall end-panel graphics is graphic versus hooks on that face. Seasonal window vs floor: one floor story after decompression, not a third forest. This page is window versus endcap as two ads.
What each is for
Window. One story, a riser, a form — not the size run in the glass. Heat and leftover stock if you dump the section — layout still owns the first two metres inside.
Endcap / short face. One story or named accessory bay — leftover grooves finish as trim, not a second campaign — slatwall returns, corner trim. Remaining walk after the endcap — aisle width.
Neither as the warehouse. Size run stays on the wall — hangrail, how much shelving. Back of house: leftover colour off the floor.
Mall may own the glass — landlord, outdoor / common area. We do not invent approval for a rack in the corridor.
Mannequin vs form: one in the glass or one on the floor, not a crowd plus an endcap forest. Tickets still on campaign SKUs — price tickets.
Opening priority: wrap and walk before a second ad. Lookbook holders if the short face is paper.
When window vs endcap
| Job | Window | Endcap / short face |
|---|---|---|
| Ad from the street | Strong | Weak |
| Short-face leftover | Weak | One story or trim |
| Size run | Never | Never as a hook forest |
| 30 sqm | One story | Often skip hooks |
Common mistakes
- Window dump plus an endcap hook forest plus a table.
- Size run in the glass.
- Unpriced campaign.
- Endcap that kills remaining walk.
What belongs on the quotation
- Window story — one.
- Endcap — graphic, one accessory bay, or trim.
- Remaining walk after the short face.
- What stays on the wall (the run).
- Language of the document, Thai or English.
Send shop type and whether the window is yours. That is enough to specify one ad and one short face instead of two forests.
One in the glass, one short face, walk left
If you are resetting window and endcap in Thailand, do not add a second forest. Send the shop type, the size, and the timing through the fixture plan form. We will return one fixture schedule and one written quotation — Thai or English — covering the glass, the short face, and the walk.
Common questions
- Window dump plus endcap hooks plus a table?
- No. That is two forests. One window story, one short face or skip.
- Can the size run live in the window?
- No. The window is an ad. Sizes on hangrail or named shelf.
- Hooks on leftover endcap millimetres?
- Usually no. Finish unused grooves as trim. A sliver is not a second campaign.
- Do campaign SKUs need tickets?
- Yes. Unpriced facing is not merchandising.
Want a fixture list that fits your shop?
Tell us the shop type, size and opening date. We build one fixture plan and one written quotation, in Thai or English.
Get my fixture plan