Store planning
Brochure Holder vs Window Story at the Door
A catalogue stack in the window is unfinished spec. Name one holder. Leave the glass for one story.
Brochure holder versus window story at the door is one story in the glass — leftover holders finish as trim, remaining walk named. Independent shops in Thailand stack catalogues in the window because leftover paper still looked open. The shops that convert keep one holder at service height and leave the glass for one story.
Lookbooks and brochure holders is the kit. Window display is the glass job. Sign holder vs printed end panel is graphic leftover on a bay. Two-metre decompression: paper in the door is still in the door. This page is holder versus the window story.
What each job is for
One holder. Takeaway or browse at service height — not a third brand wall of paper. Specify footprint so remaining walk still exists — aisle width, cash wrap. Leftover millimetres on the wall finish as trim, not a second holder forest. Price tickets are SKU prices, not a brochure mountain.
Window story. One campaign in the glass. A stack of paper is leftover, not merchandising. Layout. Mall rules may own takeaway stands on the corridor — landlord.
Not on the bag well. Impulse vs queue: packing leftover first. A holder on the wrap kills bags. Signage is the graphic family. We do not print your lookbook here.
How to measure: named leftover millimetres for the holder footprint. Acrylic risers are not brochure walls. Opening priority: wrap and walk before a paper forest. Buying in Thailand: English or Thai in the holder if that is how you sell.
Corner trim where leftover paper met a groove. Gift shop is labelled density, not a catalogue dump.
When holder vs window story
| Job | One holder at service height | Window story |
|---|---|---|
| Takeaway paper | Strong | Weak as a stack in glass |
| Campaign in the glass | Never as leftover paper | Strong — one story |
| Holder forest in decompression | Never | Never as paper |
| On the packing wrap | Never | — |
| Remaining walk after footprint | Named | Named |
Common mistakes
- Catalogue stack in the window.
- Holder forest in the first two metres.
- Holder on the bag well.
- Three leftover holders on one leftover strip.
What belongs on the quotation
- Holder vs window story — named split, millimetres for the footprint.
- Remaining millimetres finished as trim, not extra holders.
- Remaining walk after the holder footprint.
- Language in the holder if that is how you sell.
- Language of the document, Thai or English.
Send photos of the door glass and the leftover paper. That is enough to specify one holder instead of a leftover paper forest.
One holder, one story in the glass
If you are putting brochures at the door in Thailand, do not stack paper in the window. Send the shop type, the size, and the opening month through the fixture plan form. We will return one fixture schedule and one written quotation — Thai or English — covering the holder, the glass, and the walk.
Common questions
- Stack catalogues in the window?
- Usually no. One story in the glass. One holder at service height. Leftover millimetres finish as trim.
- Holder forest in the first two metres?
- No. Decompression stays empty. One leftover after leftover walk exists.
- Holder on the bag well?
- No. Packing leftover stays packing. Mixed leftover photographs as unfinished spec.
- Three leftover holders on one leftover strip?
- No. One named leftover. Extra holders photograph as unfinished spec.
Want a fixture list that fits your shop?
Tell us the shop type, size and opening date. We build one fixture plan and one written quotation, in Thai or English.
Get my fixture plan